Grain markets were quiet in Friday’s overnight trade despite the bullish technical days they scored on Thursday. The Export Sales report – as one of the few fundamental updates available for the day – was influential in determining the grain markets’ direction for the day. That meant support fo...
The CBOT found its way to higher ground on Thursday after an old-school hard opening with no overnight session to guide the market. Argentina’s weather is starting to become more impactful for grain futures as dryness persists into the mid-January forecast, which could disrupt early corn and so...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.