Regional News French traders continue to express concern about losing wheat market share with Algeria and now China increasingly relying on Russian wheat. Recent news that China waived phytosanitary requirements for Russian wheat and barley are increasing worries that the Middle Kingdom, so far a major buyer of French wheat given the poor quality of the 2021/22 harvest, will favor Russian grain going forward. The weather in northern Africa remains hot and dry, which is escalating concerns for a significant crop-damaging drought in the region. European traders are watching the situation carefully as a crop failure in the region could pull large volumes of wheat, barely, and maize from the EU into Africa. Additionally, parts of...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
What You Need to Know Today: Commodities were mostly lower across the board today after yesterday’s Federal Reserve meeting hinted at a potential interest rate hike later in 2026. The dollar index reached its highest level in over a year, and a strong dollar makes U.S. agricultural expor...
Key Market Insights Geopolitical Limbo: Geopolitical risk remained a key driver across global commodity markets today. President Trump stated that the Iran memorandum of understanding is not yet final and warned that military action could resume if negotiations fail. Both sides continue w...