Regional News French traders continue to express concern about losing wheat market share with Algeria and now China increasingly relying on Russian wheat. Recent news that China waived phytosanitary requirements for Russian wheat and barley are increasing worries that the Middle Kingdom, so far a major buyer of French wheat given the poor quality of the 2021/22 harvest, will favor Russian grain going forward. The weather in northern Africa remains hot and dry, which is escalating concerns for a significant crop-damaging drought in the region. European traders are watching the situation carefully as a crop failure in the region could pull large volumes of wheat, barely, and maize from the EU into Africa. Additionally, parts of...
What You Need to Know Today: Crude oil prices extended their rally today, supported by several developments, including escalating Houthi attacks on Saudi Arabian oil infrastructure and growing concerns about supply disruptions. The Trump administration is reportedly preparing to remove 50 perc...
Regional News Dry weather across the UK and Europe is becoming increasingly concerning for the 2027 crops as planting intentions are lowered amid dry soil conditions. Delayed sowing or establishment under adverse conditions could leave crops more vulnerable to frost/freeze events and dise...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.