Regional News The weather across Europe has shifted from an extremely dry pattern earlier this spring to a wetter, more normal pattern in the past two weeks. Nearly all areas of Europe have received widespread rainfall over the past two weeks while the past seven days have offered good coverage of all areas except the UK, northern Germany, and Italy. The recent rainfall has boosted crop conditions and is helping keep yield forecasts for winter and summer crops steady. The 7-day forecast again features widespread rains across southern Europe. However, the UK, as well as northern France and Germany will remain drier than normal. The current forecast is especially worrisome for winter crops in the UK, where drought concerns are m...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
What You Need to Know Today: Commodities were mostly lower across the board today after yesterday’s Federal Reserve meeting hinted at a potential interest rate hike later in 2026. The dollar index reached its highest level in over a year, and a strong dollar makes U.S. agricultural expor...
Key Market Insights Geopolitical Limbo: Geopolitical risk remained a key driver across global commodity markets today. President Trump stated that the Iran memorandum of understanding is not yet final and warned that military action could resume if negotiations fail. Both sides continue w...