Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
Usually, the day USDA releases its monthly world supply and demand report – known colloquially as “WASDE day” – sees heightened volatility in CBOT ag futures. That was true again Tuesday, though there was little causal connection between the WASDE and the market’s...
Mediterranean/Middle East/North Africa/Africa – MEA Region Middle Eastern countries have imported an average of close to 29 million MT of grains and feed products per year over the past five years according to an Ag Perspectives report. These include wheat, corn, barley, soybeans, soymeal...