Regional News The European Parliament approved duty-free imports of agricultural products from Ukraine for a one-year period. The U.S. is reportedly considering lifting a ban in potassium fertilizer from Belarus if the country will allow the export of Ukrainian ag products through to Lithuania’s Klaipeda port. Morocco is reportedly intending to import 4 MMT of soft wheat over the next year that is expected to be primarily sourced from eastern Europe. U.S. prices are currently too high to be competitive into the country. Morocco has stated its current wheat stocks are sufficient for approximately 4 months’ consumption. Last week, Egypt turned away a Russian vessel filled with Ukrainian grain that attempted t...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.