Regional News Ukraine’s winter crop planting effort is 11 percent complete with 585.6 thousand hectares seeded so far. Overnight, Russia launched another missile attack on Ukraine’s Odesa region, which damaged several near-port granaries and the under-construction Odesa sea station. Milling Wheat European and world wheat values were weaker last week and remain on the defensive so far Monday with sluggish demand and stiff competition from Russia and, increasingly, Ukraine. Egypt’s latest tender showed that southern EU wheat values are now below Russian offers, or at least the Russian government’s artificial price floor for wheat sales. Despite this, EU values have not seen much of a r...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.