Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
Four days into the U.S.-Iran conflict, it is becoming apparent that the conflict will last longer than a few days, and impacts could be more widespread than expected. That sentiment drove macroeconomic and commodity futures markets on Tuesday, which meant risk-off trading in the macro sector an...
Mediterranean/Middle East/North Africa/Africa – MEA Region Turkey’s flour exports in 2025, at 2.36 MMT, were back up close to 2019 levels but well below the five-year average of close to 3.0 MMT. Exports were low due to drought and Turkey’s export restrictions. Shipments of fl...
Regional News The latest crop update from the EU Commission’s MARS crop monitoring division reported “broadly satisfactory” conditions across much of the bloc through February. Persistent frost in parts of northern and eastern Europe is a concern for the winter crops, pa...