World Perspectives

European Revival; The Worm Turns

European Revival The transatlantic relationship is rapidly evolving and the story is told by some recent headlines…

The U.S. has already swamped Europe with its technology and now it wants to own the EU’s energy market as well.  European diplomats in Washington message the Trump crowd by skipping the holiday parties.  The Trump Administration has withdrawn from a trade agreement with the UK because London retains barriers to American tech and food products.  The UK had Brexit but it has kept most of the regulations and practices created by Brussels.   Europe cannot become like America because it is culturally and historically different.  EU Trade Minister Maroš Šefčovič insists that,...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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