The massive rally in energy markets remains the primary story underpinning ag markets. Front-month crude oil futures ripped higher overnight and traded above $100/brl for the first time since July 2022 before scoring an overnight high just shy of $120/brl. That strength pulled ag markets &ndash...
Corn The corn harvest is beginning to gain momentum in Argentina. So far, 7 percent of the area has been harvested, with the core corn region already reaching 10 percent. Yields remain heterogeneous. Some areas are performing well above average, while others are showing the impact of late-seaso...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.