World Perspectives

EU’s Agriculture Vision; Reciprocal Trade; AI Pivot; War in Europe

EU’s Agriculture Vision The EU’s draft proposed “Vision” for agriculture will be released tomorrow and it is said to be “farmer centric,” which means it involves complications for the market. Its ‘Vision & objectives for 2040’ has many rhetorical soundbites like an agri-food system that is attractive, competitive and future-oriented and fair for current and future generations. It will involve fair living standards, good working conditions, new income opportunities, and will work hand in hand with nature (organic food and carbon farming). Everything will be simplified, and transparent, with farmers leading the design of policy. Specifically: Payments will be capped and favor those farmers...

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Export Sales

Export Sales and Shipments for March 21-27, 2025. Wheat: Net sales of 340,000 metric tons (MT) for 2024/2025 were up noticeably from the previous week and up 40 percent from the prior 4-week average. Export shipments of 499,600 MT were up 17 percent from the previous week and 33 percent from th...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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