World Perspectives
livestock softs

Everything is Sweet

How Sweet it Isn't One the same day the news media is highlighting NPD Group data showing that Americans are eating more healthy foods, Gallup is reporting that adult obesity thus far in 2013 is on a path to being the worst in five years. The source of this contradiction? Fruit. The NPD data shows that fruit has jumped from being the fifth most popular food to being number two. Fruit has been promoted for its fiber content, vitamins and minerals. Left out of the messaging is its sugar content. Vegetables are also high in fiber, vitamins and minerals and yet the NPD data shows no increase in consumption for this low-sugar alternative. Three of the four most popular fruits rank in the top five for total sugars out of 42 fresh fruits in t...

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From WPI Consulting

Forecasting developments in production agriculture

On behalf of a private U.S. agricultural technology provider, WPI’s team generated an econometric model to forecast the movement of concentrated corn production north and west from the traditional U.S. Corn Belt. WPI’s model has subsequently provided quantitative support to a multi-million-dollar investment into short-season corn variety development. WPI’s methodology included a series of interviews with regional grain elevators and seed consultants. Emphasizing outreach and communication with stakeholders who possess intimate sectoral knowledge – on-the-ground insights – is a regular component of WPI’s methodologies, made possible by WPI’s ever-growing network of industry contacts.

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