How Sweet it Isn't One the same day the news media is highlighting NPD Group data showing that Americans are eating more healthy foods, Gallup is reporting that adult obesity thus far in 2013 is on a path to being the worst in five years. The source of this contradiction? Fruit. The NPD data shows that fruit has jumped from being the fifth most popular food to being number two. Fruit has been promoted for its fiber content, vitamins and minerals. Left out of the messaging is its sugar content. Vegetables are also high in fiber, vitamins and minerals and yet the NPD data shows no increase in consumption for this low-sugar alternative. Three of the four most popular fruits rank in the top five for total sugars out of 42 fresh fruits in t...
What You Need to Know Today: Chinese purchases of U.S. soybeans continued to accelerate, with USDA reporting another 558 KMT sold to China and 236 KMT to unknown destinations. Combined with sales announced Wednesday and Thursday, the latest purchases bring the three-day total to approximately...
Key Takeaways: With the fall calf run now upon us, producers are finally getting a glimpse of what their realized profits will be for 2026. Some producers may have already obtained a strong estimate of 2026 revenues, especially if calves were forward sold in, for example, the mid-summer...
As fall begins, wild migratory birds are starting their seasonal migration. That has the industry and government officials worried about the potential spread, again, of highly pathogenic avian influenza (HPAI). Some members of Congress have called for the United States to be prepared for a pote...
From WPI Consulting
Communicating importance of value-added products
Facing increasing pressure to quantify the value of export promotion efforts to investors, a U.S. industry organization retained WPI to develop a quantitative model that better communicated the importance of exports. The resulting model concluded that value-added meat exports contributed $0.45 cents per bushel to the price of corn, increasing support for that sector’s financial support of WPI’s client. In addition to serving the red meat industry with this type of analysis, WPI has generated similar deliverables for the U.S. soybean and poultry/egg industries.