The food marketing chain has been and continues to be one of the most heavily studied subjects related to U.S. and, ultimately, world agriculture. It is a favorite topic for agricultural economists in and out of the academic world. An internet search will turn up more analytical material on the subject than one could possibly absorb. We mention this because several developments have recently called attention to the fact that the food system stretching from farm to dinner plate is undergoing a number of changes. A recent article in the Wall Street Journal focused on how farm demographics are altering the traditional way that farmers market their grain. For at least 150 years, a farmer typically hauled his harvested grain crops in his truck...
What You Need to Know Today: Commodities were mostly lower across the board today after yesterday’s Federal Reserve meeting hinted at a potential interest rate hike later in 2026. The dollar index reached its highest level in over a year, and a strong dollar makes U.S. agricultural expor...
Tomorrow is the Juneteenth federal holiday, and the USDA, along with the rest of the federal government and the CME, will be closed, so the monthly Cattle on Feed report was released a day early. The total number of cattle on feed in feedlots with 1,000 head or more capacity on 1 June amounted...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.