World Perspectives

Expect Action; WTO Reversals; Foie Gras Faux Pas; Tech Like Food

U.S. Trade Representative Robert Lighthizer responded to critics today by noting that the erosion in American support for free trade was not rooted in ignorance but born of experience. Expect Action U.S. Trade Representative Robert Lighthizer responded to critics today by noting that the erosion in American support for free trade was not rooted in ignorance but born of experience. He said that years of talking has failed to remove the market distortions imposed by other countries, and it is now time for action. His prediction from Trump administration efforts: expect action, and expect change.Trade Deficits: Lighthizer gamely acknowledged that a majority of the U.S. trade reflected other factors but insisted that decades of deficits with...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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