Export Sales and Shipments for January 3-9, 2025Wheat: Net sales of 513,400 metric tons (MT) for 2024/2025 were up noticeably from the previous week and up 55 percent from the prior 4-week average. Export shipments of 196,500 MT were down 53 percent from the previous week and 50 percent from the prior 4-week average. The destinations were primarily to Mexico (79,300 MT), Japan (53,900 MT), Nigeria (27,500 MT), Italy (18,200 MT), and the Philippines (13,200 MT).Corn: Net sales of 1,024,200 MT for 2024/2025 were up noticeably from the previous week, but unchanged from the prior 4-week average. Export shipments of 1,484,300 MT--a marketing-year high--were up 72 percent from the previous week and 47 percent from the prior 4-week average. The de...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
Key Market Insights The broad market is locked in on this week’s Trump-Xi meeting in Beijing, but this is no longer just a trade summit. Increasingly, the meeting is becoming tied directly to Iran, energy security, and the growing global economic fallout from disruptions through the Strai...