Export Sales for April 15-21, 2022. Wheat: Net sales of 32,300 metric tons (MT) for 2021/2022 were up 23 percent from the previous week, but down 65 percent from the prior 4-week average. Corn: Net sales of 866,800 MT for 2021/2022 were down 1 percent from the previous week and 5 percent from the prior 4-week average. Soybeans: Net sales of 481,300 MT for 2021/2022 were up 5 percent from the previous week, but down 37 percent from the prior 4-week average. Soybean Cake and Meal: Net sales of 203,000 MT for 2021/2022 were up noticeably from the previous week and from the prior 4-week average. Soybean Oil: Net sales of 3,500 MT for 2021/2022 were up noticeably from the previous week, but do...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.