Wheat: Net sales reductions of 95,600 metric tons (MT) for 2020/2021--a marketing-year low--were down noticeably from the previous week and from the prior 4-week average. Corn: Net sales of 137,400 MT for 2020/2021 were down 74 percent from the previous week and 72 percent from the prior 4-week average. Soybeans: Net sales of 165,300 MT for 2020/2021 were down 44 percent from the previous week, but up 86 percent from the prior 4-week average. Soybean Cake and Meal: Net sales of 202,000 MT for 2020/2021 were up 24 percent from the previous week and 66 percent from the prior 4-week average. Soybean Oil: Net sales of 6,100 MT for 2020/2021 were up 67 percent from the previous week and 3 percent from the prior...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.