Exporters for the period August 13-19, 2021 Wheat: Net sales of 116,000 metric tons (MT) for 2021/2022--a marketing-year low--were down 62 percent from the previous week and 67 percent from the prior 4-week average. Corn: Net sales of 6,600 MT for 2020/2021 were down 97 percent from the previous week and 95 percent from the prior 4-week average. Soybeans: Net sales of 75,100 MT for 2020/2021 were up 11 percent from the previous week and up noticeably from the prior 4-week average. Soybean Cake and Meal: Net sales of 61,700 MT for 2020/2021--a marketing-year low--were down 14 percent from the previous week and 40 percent from the prior 4-week average. Soybean Oil: Net sal...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.