Export Sales and Shipments for November 8-14, 2024. Wheat: Net sales of 549,600 metric tons (MT) for 2024/2025 were up 45 percent from the previous week and 29 percent from the prior 4-week average. Export shipments of 133,900 MT--a marketing-year low--were down 56 percent from the previous week and 49 percent from the prior 4-week average. The destinations were primarily to South Korea (55,700 MT), Venezuela (33,700 MT), Mexico (22,100 MT), Taiwan (20,700 MT), and Vietnam (1,200 MT). Corn: Net sales of 1,494,600 MT for 2024/2025 were up 14 percent from the previous week, but down 40 percent from the prior 4-week average. Export shipments of 957,000 MT were up 37 percent from the previous week and 13 percent from the prior...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
Key Market Insights The broad market is locked in on this week’s Trump-Xi meeting in Beijing, but this is no longer just a trade summit. Increasingly, the meeting is becoming tied directly to Iran, energy security, and the growing global economic fallout from disruptions through the Strai...