World Perspectives

Extreme is Necessary

While most economists and mainstream media outlets are criticizing the Trump tariff war, none are professing that free trade is fair. To quote Bloomberg’s Tyler Cowen, the world trading order is “weighted against the exporting interests of the U.S.” Moreover, it is growing worse. Some argue that a scalpel would have been better than the sledgehammer being used, but the government’s trade policy specialists have tried for year to reconcile foreign trade barriers with only modest success at best. The U.S. president’s goal is to be taken seriously and anything less will only worsen his instincts. This will no doubt mean hard times ahead in agricultural trade. For example, U.S. – EU agrifood trade is lopsided...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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