Health and Human Services Secretary RFK, Jr. wants to stop demand for fake food colorings and Americans are slowing demand for fake food products. The demand for plant-based milks skyrocketed in percentage terms just a few years ago. Farm state politicians rushed to regulate the use of the word “milk” when it came to products not derived from dairy. Farmers feared that plant-based drinks also labeled milk would undercut demand in the dairy industry. One of the most successful alt-milks has been almond milk, but it has been widely noted that demand for the product is a mile wide but only an inch deep. Global sales of plant-based milks are only about 10 percent of dairy milk sales. Now sales of some products are plummeting a...
What You Need to Know Today: Excitement over China’s agreement to purchase $17 billion of U.S. ag commodities subsided, as traders are cautious amid the yet-unspecified allocation of those purchases. Monday’s Crop Progress report did not significantly change the narrative for corn...
There has been more analysis of the Trump-Xi meeting last week than decades worth of papers written on the fall of Rome and the assassination of JFK. Optimists highlight the pageantry and showmanship; pessimists complain nothing major was accomplished. The divergence of the official assessments...
As WPI reported, Presidents Trump and Xi held a bilateral summit last week (World Perspectives), the first since 2017, with some uncertainty over the outcome, though Trump commented on some “fantastic” trade deals. Over the weekend, more information was released on those agreements,...
From WPI Consulting
Communicating importance of value-added products
Facing increasing pressure to quantify the value of export promotion efforts to investors, a U.S. industry organization retained WPI to develop a quantitative model that better communicated the importance of exports. The resulting model concluded that value-added meat exports contributed $0.45 cents per bushel to the price of corn, increasing support for that sector’s financial support of WPI’s client. In addition to serving the red meat industry with this type of analysis, WPI has generated similar deliverables for the U.S. soybean and poultry/egg industries.