Health and Human Services Secretary RFK, Jr. wants to stop demand for fake food colorings and Americans are slowing demand for fake food products. The demand for plant-based milks skyrocketed in percentage terms just a few years ago. Farm state politicians rushed to regulate the use of the word “milk” when it came to products not derived from dairy. Farmers feared that plant-based drinks also labeled milk would undercut demand in the dairy industry. One of the most successful alt-milks has been almond milk, but it has been widely noted that demand for the product is a mile wide but only an inch deep. Global sales of plant-based milks are only about 10 percent of dairy milk sales. Now sales of some products are plummeting a...
What You Need to Know Today: The June jobs report showed nonfarm payrolls increased by 57k jobs, less than the 115k jobs expected by economists surveyed by Dow Jones. The labor force participation rate dropped by 0.3 percent to 61.5 percent, the lowest since March 2021, and the lowest in 50 ye...
On 4 July 2026, the United States will commemorate the 250th anniversary of the signing of the Declaration of Independence. In observance of the Fourth of July holiday, Ag Perspectives will not be published on Friday, 3 July. We will resume our normal publication schedule on Monday, 6 July...
Today was the deadline for announcing intentions regarding renewal of the U.S.-Mexico-Canada Agreement (USMCA); the U.S. will not renew the USMCA, according to U.S. Trade Representative Jamieson Greer. President Trump will instead pursue separate bilateral trade deals with Canada and Mexico las...
From WPI Consulting
Communicating importance of value-added products
Facing increasing pressure to quantify the value of export promotion efforts to investors, a U.S. industry organization retained WPI to develop a quantitative model that better communicated the importance of exports. The resulting model concluded that value-added meat exports contributed $0.45 cents per bushel to the price of corn, increasing support for that sector’s financial support of WPI’s client. In addition to serving the red meat industry with this type of analysis, WPI has generated similar deliverables for the U.S. soybean and poultry/egg industries.