Let’s return briefly to the fake meat hype cycle, now sitting somewhere in a dusty corner of your mind, not entirely forgotten. What happened to all those products, known as plant-based alternative proteins? They were supposed to be as good as real meat—cheaper, more environmentally friendly, and perhaps most importantly, kinder to animals. They are still among us, which is the important point, but without the hype and investor mania that once surrounded them. You can still find them tucked into a corner of the refrigerated meat case at your local grocery store. The fake meat hype cycle that began in the twenty-teens promised that the products would be different, that they were meat substitutes and would capture market share fro...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
What You Need to Know Today: Market attention is shifting toward Tuesday’s USDA WASDE report, with analysts anticipating a modest reduction in U.S. corn production estimates and an increase in soybean production. The report could provide fresh direction for grain markets as traders reass...
Key Takeaways: WPI’s forecasts call for physical U.S. soybean crushing margins to weaken over the next four months and average $4.44/bushel by late February, while CBOT futures margins should rise modestly to about $2.40/bushel. A key catalyst for this is the expectation that U.S...
The election is over – for the most part. Counting is still underway in some states, including Alaska, where a ranked-choice voting system is in place for the Senate race, and Mississippi, as well as in some House districts. But as of now, Democrats have secured at least 54 Senate seats,...