World Perspectives

Fake Solutions; Food Notes; Market versus Policy

Fake Solutions The EU’s 2017 report on intellectual property rights and customs enforcement finds that food products comprised nearly a quarter of the 31 million fake and counterfeit products seized at the border. Moreover, nearly 90 percent of those offending food items were sourced from China/Hong Kong. Unsurprisingly, the solution proposed in a European Citizens’ initiative is to apply country-of-origin labeling (COOL) on all food products. The initiative claims that this will prevent fraud, protect public health and ensure accurate information to the European consumer. Someone thinking that COOL is the solution also must believe that “Italian” olive oil never contains Spanish content, or that European products...

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Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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