World Perspectives

Fake Solutions; Food Notes; Market versus Policy

Fake Solutions The EU’s 2017 report on intellectual property rights and customs enforcement finds that food products comprised nearly a quarter of the 31 million fake and counterfeit products seized at the border. Moreover, nearly 90 percent of those offending food items were sourced from China/Hong Kong. Unsurprisingly, the solution proposed in a European Citizens’ initiative is to apply country-of-origin labeling (COOL) on all food products. The initiative claims that this will prevent fraud, protect public health and ensure accurate information to the European consumer. Someone thinking that COOL is the solution also must believe that “Italian” olive oil never contains Spanish content, or that European products...

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From WPI Consulting

Communicating importance of value-added products

Facing increasing pressure to quantify the value of export promotion efforts to investors, a U.S. industry organization retained WPI to develop a quantitative model that better communicated the importance of exports. The resulting model concluded that value-added meat exports contributed $0.45 cents per bushel to the price of corn, increasing support for that sector’s financial support of WPI’s client. In addition to serving the red meat industry with this type of analysis, WPI has generated similar deliverables for the U.S. soybean and poultry/egg industries.

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