World Perspectives

False Falsehoods; Underwhelming Mush

False Falsehoods The environmentalists in Europe are accusing the farm lobby of falsehoods and “underhand tactics” to undermine the impending Farm to Fork policy changes but it is their charge that appears to be false. The European Environment Bureau accuses Copa-Cogeca of a massive “disinformation campaign” and “deliberate misrepresentation of the impacts of the Farm to Fork strategy” because it cites a series of studies that have appeared or will appear showing production and farm incomes adversely impacted. At this juncture, there have been three publicly released studies, one by USDA, one by the EU’s Joint Research Centre (JRC), and one by Wageningen University in the Netherlands.  All th...

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From WPI Consulting

Illuminating the value of technical research

On behalf of a commodity producer organization, WPI evaluated the outputs from a project that featured a $5 million investment into technical research over multiple years. WPI’s team captured the results of this extensive effort and synthesized them for presentation to the organization’s governing board; among the findings uncovered and presented for the first time was the development of genomic traits proven, via rigorous testing, to provide crop yield advantages of 50 percent or more to U.S. farmers in times of drought. Capturing measurable results from long-term efforts can be challenging. Educating clients on the dynamics of success measurement when quantifiable results are not readily available requires deep client-consultant collaboration and an ability to consider both near- and long-term client aspirations with market/policy dynamics – attributes that WPI brings to every consulting engagement.

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