World Perspectives

Farm Bill Outlook; China Phase One

Farm Bill Outlook Former Congressional staffer turned University of Illinois professor Jonathon Coppess correctly opines that negotiation on the 2023 farm bill may be quite contentious. That is because farm support programs benefit a very narrow subset of the population, and a vocal group of opponents prefer climate mitigation over commodity subsidies. They will take encouragement from Europe where the CAP is being shifted slowly but away from large producers and toward environmental services. There are more vocal critics of Big Ag in Congress, including Senator Cory Booker (D-New Jersey), who is a vegetarian and wants to limit pesticide usage. The debate will be strongly shaped by which party is in control on Capitol Hill following the 20...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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