Farm Boy Media Darlings Here's something lighthearted for a Friday afternoon. The Peterson brothers, Greg, Nathan and Kendal, three young farm kids from Kansas, have shot to stardom this week with their YouTube video, "I'm Farming and I Grow It," a parody of the song "I'm Sexy and I Know It" by LMFAO. The eldest, Greg, was destined for this project; he studies music and agricultural communications at Kansas State.Representative lyrics include: "This is how I roll, without me the world would be outta control / The hours I work, there is no equal / Gotta feed the mouths of hungry people." Here is a link.Since it was posted Monday, the video has gone viral with more than 1.5 million hits. The American Farm Bureau posted the video and ag gro...
Key Takeaways: President Trump announced $8 billion in additional agricultural assistance through the Harvest Fuel Relief Program, as USDA projects farm fuel and oil expenses will increase 28.8 percent in 2026. The package follows $12 billion in earlier relief, while government farm payments w...
Beef packer margins deteriorated to $141/head last week, down $55 from the prior week as fed cattle prices strengthened while the Choice cutout remained nearly unchanged. The cutout held near $373/cwt while fed cattle prices climbed $4/cwt to $224/cwt, narrowing processor profits. Despite the d...
Russian Grain Markets: 12–16 October 2026 During the week in review, the Russian grain market began recovering after an extended decline driven largely by Black Sea logistics bottlenecks, a good crop and weaker global demand in traditional Russian markets. Russia is beginning to harvest c...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.