World Perspectives

Farm Economy and China Trade

USDA Secretary Sonny Perdue will testify before the House Agriculture Committee on 27 February regarding the state of the farm economy. With trade tensions a key catalyst of the current farm income and commodity market situation, all will be watching that hearing for any snippets of detailed news that might emerge about the recent trade talks with China. President Trump confirmed via Twitter on Sunday that the U.S. will let the 1 March deadline slip as long as those talks continue to be productive. Based on that same condition, there is also a tentatively scheduled meeting between Presidents Trump and Xi in late March that could conclude a deal or at least outline a path toward reopening ag exports. The recent discussions have focused on o...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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