Vilsack Needed on Farm Bill: Previous administrations have been highly engaged with Congress in the writing of new farm bills. The Reagan Administration had farm language proposals in 1981 and 1985. USDA Secretary Clayton Yeutter produced a Green Book providing specific guidance to the Congress on what should be in the 1990 Farm Bill. USDA Secretary Dan Glickman held his own farm bill hearings to build a policy thrust for the 1996 Farm Bill. Secretary Veneman had long-time Senate Agriculture Committee staffer Chuck Conner on Capitol Hill every day negotiating the 2002 Farm Bill. USDA Secretary Mike Johanns took the extraordinary step of offering legislative language and detailed proposals.Secretary Tom Vilsack now gets a second bite at th...
What You Need to Know Today: U.S. weather is getting more attention this week as conditions vary greatly across the western, central, and eastern corn belts, with the different regions battling dryness and too much rain simultaneously. The ProFarmer Crop Tour began today in Indiana and Nebrask...
Unlike the 2022 fertilizer shock, today’s disruption is rooted less in rerouted trade flows and more in damaged production capacity, raw material constraints and uncertain recovery timelines. That makes this a longer-duration risk for U.S. agricultural producers and retailers who must sec...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.