World Perspectives

Farmer Sentiment at Post COVID Low

According to the Purdue University/CME Ag Economy Barometer, farmers’ outlook is at its lowest level post COVID. The index was 113 in March, which is down 12 points from February and 36 points from March 2021. It is the lowest since April 2020 when the index was 96 – which was the only time since 2016 that the index was below 100. The March index came from a producer survey conducted 14-18 March – about three weeks after the Russian invasion of the Ukraine. A question about the impact of the war was added to the survey. Some topline take aways are below:  The Barometer is based on farmers’ perspective on current conditions, expectations for future conditions, and includes a Farm Financial Performance Index, a...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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