World Perspectives

Faux Pas; Naturally Wrong

Faux Pas Technical level EU trade officials were meeting today to discuss how to put transatlantic trade relations back on a better course. The success of such an initiative was already in doubt but now French Finance Minister Bruno Le Maire has sunk the idea before it could even get past first base. With no surprise but with bad timing and adverse rhetorical impact, he gave assurance that no matter what, France will impose heavy taxes on America’s successful digital platforms this year. That was not on Trade Commissioner Phil Hogan’s agenda, though it is easily anticipated. Still, when one’s goal is to elevate a discussion, reminding the other party of your intent to punish is Trumpish. Or to use the French vernacular, a...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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