The February Cold Storage report’s numbers reflect a significant drawdown in red meat and poultry stocks compared to one year ago. Total red meat and poultry inventories were down nearly 9 percent year-over-year, despite higher slaughter and meat production numbers for the month. The report reflects strong beef and pork demand, with low-cost pork gaining some advantage against higher-priced beef in consumers’ preferences. Overall, however, the report offers a strong demand outlook for the beef, pork, and poultry industries through at least Q2 2024. ...
World Perspectives, Inc. welcomes Steve Wolf as Director of Commodity Intelligence. Steve brings a broad range of agribusiness, commodity market, and consulting experience to WPI from previous roles at Tyson Foods and Informa Economics (now part of S&P Global). Steve most recently spent thr...
What You Need to Know Today: The USTR says Brazil has committed “unreasonable” acts against global trade rules and is recommending at 25 percent tariff on nearly all Brazilian ag products (unclear whether this includes beef amid President Trump’s effort to lower beef prices)...
Beef prices hit record highs in April 2026, and that is in large part due to robust consumer demand. Despite economic pressures on consumers, there is not much evidence of consumers trading down from beef. Much of that was due to the COVID pandemic when consumers learned new ways to...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.