World Perspectives
livestock

Fed Cattle Set Aside Program?

As we have discussed in the past, livestock production has little wiggle room to cope with the processing shutdowns and the demand destruction and volatility driven by food service and restaurant shutdowns. But, among the species, the one with the most opportunity – and it is still only enough room for a wiggle, not an on-off switch to cure the problem - is beef.   Right now, circulating in the industry is a proposal for a Fed Cattle Set Aside program; the blueprint is based off a concept applied in Canada in the aftermath of BSE. The concept is straight forward: delay the marketing of cattle when slaughter capacity drops by switching a certain number of head from weight gain to maintenance diets.   Canada is loo...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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