One day after losing their bid in California to require labeling of foods produced with biotech, antagonists are saying they will "out" foods with such content, creating public shame and thus loss of market share. The Environmental Working Group and others are determined to fight a multi-year campaign to achieve their labeling objective. Given the fact that most foods contain some biotech, it is pretty easy to pick on any product and they are likely to pick on those most at risk of public backlash, like baby food or foods for the immune-depressed.Conventional agriculture needs to orchestrate an assault on the alternative foods that are funding the foodies. For example, highlighting the recent study by Steve Sexton via UC Berkeley that food...
What You Need to Know Today: Commodities were mostly lower across the board today after yesterday’s Federal Reserve meeting hinted at a potential interest rate hike later in 2026. The dollar index reached its highest level in over a year, and a strong dollar makes U.S. agricultural expor...
Tomorrow is the Juneteenth federal holiday, and the USDA, along with the rest of the federal government and the CME, will be closed, so the monthly Cattle on Feed report was released a day early. The total number of cattle on feed in feedlots with 1,000 head or more capacity on 1 June amounted...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.