World Perspectives
livestock

Final COOL Rule; Chicken Supply; Eggs

One apparent impact from the repeal of COOL for beef and pork could be seen by reviewing the origin of feeder pig receipts. Among the 86,698 receipts, about 31.6 percent or about 27,697 of the total were from Canada. Final COOL Rule USDA’s Agricultural Marketing Service published the final rule for country-of-origin labeling (COOL) yesterday. The 2016 omnibus appropriations bill repealed COOL for beef and pork, both muscle cuts and grind, and USDA stopped its enforcement on 18 December. The action was of course due to the case brought against the COOL statute by Canada and Mexico in the WTO.COOL is still in place for chicken, lamb, goat, farm-raised and wild-caught fish/shellfish, peanuts, pecans, macadamia nuts and ginseng as well as per...

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From WPI Consulting

Weighing in on strategic realignment

WPI’s team was retained by the governing board of a U.S. industry organization to review a decision, reached by vote, to invest significant assets into the development and management of an export trading company. WPI’s team conducted a formal review of this decision and concluded that the current level of market saturation would limit the benefits of the investment. Based on WPI’s analysis and recommended actions, the board subsequently reversed its decision and undertook a strategic planning effort to identify more impactful investments. On behalf of numerous clients, WPI has not only assisted in identifying strategic paths but also advised their implementation.

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