It seems as though grain and soy markets have been struggling under the weight of very large supplies and stagnant demand forever. No doubt this is an exaggeration, but as a broad generalization, markets have been mainly supply driven during the last few years. Markets have also been battered by politically driven trade disruptions such as the tariff war between the U.S. and China and by the impact of the coronavirus pandemic. Both have negatively affected demand and trade. Furthermore, early planting of the 2020/21 U.S. corn and soybean crops last spring and the pattern of generally favorable weather though early August gave rise to the potential for record yields and record production for both. That potential plus the likelihood of stiff...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
What You Need to Know Today: Commodities were mostly lower across the board today after yesterday’s Federal Reserve meeting hinted at a potential interest rate hike later in 2026. The dollar index reached its highest level in over a year, and a strong dollar makes U.S. agricultural expor...
Tomorrow is the Juneteenth federal holiday, and the USDA, along with the rest of the federal government and the CME, will be closed, so the monthly Cattle on Feed report was released a day early. The total number of cattle on feed in feedlots with 1,000 head or more capacity on 1 June amounted...