Food Fight IV Foodie Michael Pollan wrote in The New York Times that California's Prop 37 requiring labeling of boiotech foods is not about food safety or the environment, but about "the power of Big Food." In other words, it is politics. Foodies really believe that the conventional food industry "controls" consumption rather than responds to consumer desires. It is a baffling argument in a transparent, market-driven society. Nonetheless, the lesson for the conventional food industry is that it will have to spend a lot more money than it has been to ensure consumers hear its side of the story. That is what is happening with Prop 37 in California, where educating voters has apparently nearly doubled the number of opponents and cut support...
What You Need to Know Today: Commodities were mostly lower across the board today after yesterday’s Federal Reserve meeting hinted at a potential interest rate hike later in 2026. The dollar index reached its highest level in over a year, and a strong dollar makes U.S. agricultural expor...
Tomorrow is the Juneteenth federal holiday, and the USDA, along with the rest of the federal government and the CME, will be closed, so the monthly Cattle on Feed report was released a day early. The total number of cattle on feed in feedlots with 1,000 head or more capacity on 1 June amounted...
From WPI Consulting
Weighing in on strategic realignment
WPI’s team was retained by the governing board of a U.S. industry organization to review a decision, reached by vote, to invest significant assets into the development and management of an export trading company. WPI’s team conducted a formal review of this decision and concluded that the current level of market saturation would limit the benefits of the investment. Based on WPI’s analysis and recommended actions, the board subsequently reversed its decision and undertook a strategic planning effort to identify more impactful investments. On behalf of numerous clients, WPI has not only assisted in identifying strategic paths but also advised their implementation.