World Perspectives

Food for the Illiterate; Contract Sanctity for Energy

Food for the Illiterate Deceptive food marketing is rampant because it is successful. However, the most belittling approach is the little words campaign. For example, the KIND company’s “granola bars” use the slogan “Ingredients you can see & pronounce.” According to Wikipedia, Daniel Lubetzky started the company due to concern “about unhealthy snacking choices and the rising obesity and diabetes epidemic in America.” Never mind that his answer to the problem was not fruits and vegetables but the somewhat nonessential snack bar, some containing 9 grams of sugar and 2 grams of saturated fat. They are of course “gluten free” and are “Made with 5 SUPER GRAINS.” However, th...

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WASDE Corn - Jan 2026

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From WPI Consulting

Weighing in on strategic realignment

WPI’s team was retained by the governing board of a U.S. industry organization to review a decision, reached by vote, to invest significant assets into the development and management of an export trading company. WPI’s team conducted a formal review of this decision and concluded that the current level of market saturation would limit the benefits of the investment. Based on WPI’s analysis and recommended actions, the board subsequently reversed its decision and undertook a strategic planning effort to identify more impactful investments. On behalf of numerous clients, WPI has not only assisted in identifying strategic paths but also advised their implementation.

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