World Perspectives

Food for the Illiterate; Contract Sanctity for Energy

Food for the Illiterate Deceptive food marketing is rampant because it is successful. However, the most belittling approach is the little words campaign. For example, the KIND company’s “granola bars” use the slogan “Ingredients you can see & pronounce.” According to Wikipedia, Daniel Lubetzky started the company due to concern “about unhealthy snacking choices and the rising obesity and diabetes epidemic in America.” Never mind that his answer to the problem was not fruits and vegetables but the somewhat nonessential snack bar, some containing 9 grams of sugar and 2 grams of saturated fat. They are of course “gluten free” and are “Made with 5 SUPER GRAINS.” However, th...

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From WPI Consulting

Forecasting developments in production agriculture

On behalf of a private U.S. agricultural technology provider, WPI’s team generated an econometric model to forecast the movement of concentrated corn production north and west from the traditional U.S. Corn Belt. WPI’s model has subsequently provided quantitative support to a multi-million-dollar investment into short-season corn variety development. WPI’s methodology included a series of interviews with regional grain elevators and seed consultants. Emphasizing outreach and communication with stakeholders who possess intimate sectoral knowledge – on-the-ground insights – is a regular component of WPI’s methodologies, made possible by WPI’s ever-growing network of industry contacts.

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