Food for the Illiterate Deceptive food marketing is rampant because it is successful. However, the most belittling approach is the little words campaign. For example, the KIND company’s “granola bars” use the slogan “Ingredients you can see & pronounce.” According to Wikipedia, Daniel Lubetzky started the company due to concern “about unhealthy snacking choices and the rising obesity and diabetes epidemic in America.” Never mind that his answer to the problem was not fruits and vegetables but the somewhat nonessential snack bar, some containing 9 grams of sugar and 2 grams of saturated fat. They are of course “gluten free” and are “Made with 5 SUPER GRAINS.” However, th...
From WPI Consulting
Infrastructure investment due diligence
On behalf of a Canadian oilseed processer WPI's team provided market analysis, econometric modeling and financial due diligence in support of a $24 million-dollar investment in a Ukrainian crush plant. Consistent with WPI's findings, local production to supply the plant and the facility's output have expanded exponentially since the investment. WPI has conducted parallel work on behalf of U.S., South American and European clients, both private and public, in the agri-food space.