U.S. hog and pork markets exploded this year with pork prices challenging the COVID-19 pandemic highs and hog values challenging record highs set during the 2013 PEDv outbreak. One key difference between today’s market and those of these prior periods is that hog slaughter remains near or above five-year highs. Clearly, the market is not rallying due to shortages of hog supplies, so hog/pork demand must be primarily responsible for the price gains. The year 2020 saw a huge pork export program that many (WPI included) thought was extremely unlikely to be repeated. Yet, despite the pork market’s rally, U.S. exports are down just 3.3 percent from 2020’s record breaking pace. That international buyers have yet to modera...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.