World Perspectives
wheat

Fostering Rice for Flour Unsustainable

South Korea has had a problem. Its farmers insist on growing rice while its consumers are increasingly switching consumption to wheat-based products. For the second time in recent years the government has contrived a subsidy plan to reduce rice output in favor of wheat or soybeans. It provides incentives for production, sales,and technical support for the milling industry. The latter is being encouraged to use rice flour in lieu of wheat flour. At a time when global rice supplies are at their tightest in seven years, the government is even discouraging the use of higher yielding rice varieties.  The effort is having some success, but it isn’t sustainable for many reasons, though first and foremost is economics. In South Korea, t...

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Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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