Freezing Superiority Canadians are the last to admit that it is freezing – their egos are tied to their ability to endure the cold. Thus, Canadian Foreign Minister Chrystia Freeland says that Canada has not been sidelined during the U.S.-Mexico trade negotiations even as President Trump insists that it was intentionally frozen out. Perhaps it is the contrast described by Canadian immigrant Lu Bee and native Canadian John Smith: Canadians are polite, but there is an underlying insincerity; Americans are unnervingly blunt but genuine. Now that the U.S. and Mexico have reached agreement, Trump suggests “terminating” NAFTA, leaving Canada stranded and imposing tariffs on imports of its autos. He’s pressing for a fast b...
What You Need to Know Today: Commodities were mostly lower across the board today after yesterday’s Federal Reserve meeting hinted at a potential interest rate hike later in 2026. The dollar index reached its highest level in over a year, and a strong dollar makes U.S. agricultural expor...
Tomorrow is the Juneteenth federal holiday, and the USDA, along with the rest of the federal government and the CME, will be closed, so the monthly Cattle on Feed report was released a day early. The total number of cattle on feed in feedlots with 1,000 head or more capacity on 1 June amounted...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.