Future Industry Impacts The push toward shorter supply chains and plant-based food products will have perverse impacts on the food marketing industry. For example, eating local runs directly counter to the use of geographic indicators, which seeks to protect and promote the sale of food in non-local origins. Similarly, the use of geographic indicators is a protection of traditional monikers for food, which runs counter to the current effort to call plant-based liquids “milk,” or naming non-animal proteins “meat.” The naming of food has historically been malleable, but the current conflicts involve more highly visible market structure than in years past. Minimum Wage and Farm Labor The current debate over the...
Real GDP grew at a 2 percent annual rate in the first quarter of 2026, slightly below the consensus expectation of 2.3 percent but above the 0.5 percent growth in Q4 2025. The GDP number matches the average annualized pace of growth since the peak back in late 2007, right before the Financial P...
Reflect for a moment on what you eat. There is a lot of advice out there in the ether about what you should eat, but really, what do you currently eat and how much? The good people at the USDA have some data for you, to help you answer that question. USDA says that we eat quite a bit of meat. L...
WPI recently completed an expansion of our methodology for estimating and forecasting U.S. and global soybean crushing margins. The new approach incorporates the energy market’s expanding influence on the oilseed sector and the structural changes in global biofuel demand. This report is i...
From WPI Consulting
Communicating importance of value-added products
Facing increasing pressure to quantify the value of export promotion efforts to investors, a U.S. industry organization retained WPI to develop a quantitative model that better communicated the importance of exports. The resulting model concluded that value-added meat exports contributed $0.45 cents per bushel to the price of corn, increasing support for that sector’s financial support of WPI’s client. In addition to serving the red meat industry with this type of analysis, WPI has generated similar deliverables for the U.S. soybean and poultry/egg industries.