World Perspectives

Future Industry Impacts; Minimum Wage and Farm Labor

Future Industry Impacts The push toward shorter supply chains and plant-based food products will have perverse impacts on the food marketing industry. For example, eating local runs directly counter to the use of geographic indicators, which seeks to protect and promote the sale of food in non-local origins. Similarly, the use of geographic indicators is a protection of traditional monikers for food, which runs counter to the current effort to call plant-based liquids “milk,” or naming non-animal proteins “meat.” The naming of food has historically been malleable, but the current conflicts involve more highly visible market structure than in years past.  Minimum Wage and Farm Labor The current debate over the...

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From WPI Consulting

Illuminating the value of technical research

On behalf of a commodity producer organization, WPI evaluated the outputs from a project that featured a $5 million investment into technical research over multiple years. WPI’s team captured the results of this extensive effort and synthesized them for presentation to the organization’s governing board; among the findings uncovered and presented for the first time was the development of genomic traits proven, via rigorous testing, to provide crop yield advantages of 50 percent or more to U.S. farmers in times of drought. Capturing measurable results from long-term efforts can be challenging. Educating clients on the dynamics of success measurement when quantifiable results are not readily available requires deep client-consultant collaboration and an ability to consider both near- and long-term client aspirations with market/policy dynamics – attributes that WPI brings to every consulting engagement.

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