Grains markets came under pressure again on Tuesday with USDA’s positive Crop Conditions report Monday evening reassuring traders and analysts of excellent yield prospects for this year. The report was most bearish corn where ratings hit another five-year seasonal high as the crop is silk...
Reactions to U.S. President Donald Trump and his trade policies are notably different for each country and are evolving. A Pew survey shows that 59 percent of Canadians see the U.S. as the “greatest threat” to the Great White North. However, most Americans do not really think about...
Over the weekend and yesterday, President Trump sent letters to 14 countries proposing new blanket rate tariffs to go into effect on 1 August unless a trade deal is reached. These tariffs would affect all imports beyond key sectoral tariffs already proposed. In the letters, Trump warned countri...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.