The UK’s organic food promotion entity, the Soil Association, has gone beyond its warnings against chemicals and GMOs and now castigates one of the most prolific grains ever developed by mankind. GMO Gamble by Campbell The Campbell Soup Company has announced that it will label its products for inclusion of GM ingredients. The policy is significant in that it will provide a real world test as to how much a product labeled as containing GMOs actually affects sales. The company also called for a uniform national labeling standard, but it is unclear whether its voluntary submission of such information encourages or discourages Congress from wading into the issue. If the marketplace is addressing the matter, there is no reason for politicians...
What You Need to Know Today: Commodities were mostly lower across the board today after yesterday’s Federal Reserve meeting hinted at a potential interest rate hike later in 2026. The dollar index reached its highest level in over a year, and a strong dollar makes U.S. agricultural expor...
Tomorrow is the Juneteenth federal holiday, and the USDA, along with the rest of the federal government and the CME, will be closed, so the monthly Cattle on Feed report was released a day early. The total number of cattle on feed in feedlots with 1,000 head or more capacity on 1 June amounted...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.