Historically, Canada has been the fourth largest producer of green peas and the largest exporter of the product. Canada’s global market share for the green pea trade was 37.9 percent in 2022, while Russia supplied 13.7 percent. Meanwhile, China is both the largest producer and importer of green peas, taking in more than a quarter of traded supply. However, supply chains are increasingly being realigned according to geopolitics. Canada previously supplied 95 percent of the Chinese import market but two years ago Beijing opened its market to Russian green peas. This past year Russia surpassed Canada in supplying the Middle Kingdom. In 2023/24, Russia supplied 1.13 MMT or 49.1 percent of the Chinese green pea import market. Canada...
Key Takeaways: Dry bulk freight markets are higher this week as activity in Asia and off the ECSA picks up. President Trump extended the Jones Act waiver for another 90 days this week, allowing foreign-flagged vessels to transport oil and other goods between U.S. ports. A container...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.