The EU is subsidizing an education campaign in the U.S. with the goal of having its farmers clamor for geographic indicators (GIs), but the trick is for Brussels to turn this into a populist issue that can be embraced by America's politicians.The EU is subsidizing an education campaign in America with the goal of having its farmers clamor for geographic indicators (GIs). Euros are paying the cost of seminars across the U.S., and the latest was held today in policy central, Washington, DC. Europe's effort makes sense when one considers that it is the whole value chain, particularly farmers, which benefit when consumers are compelled to pay higher prices for their food based merely on inherent production attributes and origin. At this junctur...
What You Need to Know Today: U.S. weather is getting more attention this week as conditions vary greatly across the western, central, and eastern corn belts, with the different regions battling dryness and too much rain simultaneously. The ProFarmer Crop Tour began today in Indiana and Nebrask...
Unlike the 2022 fertilizer shock, today’s disruption is rooted less in rerouted trade flows and more in damaged production capacity, raw material constraints and uncertain recovery timelines. That makes this a longer-duration risk for U.S. agricultural producers and retailers who must sec...
From WPI Consulting
Communicating importance of value-added products
Facing increasing pressure to quantify the value of export promotion efforts to investors, a U.S. industry organization retained WPI to develop a quantitative model that better communicated the importance of exports. The resulting model concluded that value-added meat exports contributed $0.45 cents per bushel to the price of corn, increasing support for that sector’s financial support of WPI’s client. In addition to serving the red meat industry with this type of analysis, WPI has generated similar deliverables for the U.S. soybean and poultry/egg industries.