The irony is that when non-GMO becomes commoditized, organic product companies like Amy's and Earth's Best that are pushing for GMO labeling will eventually lose their premium in the marketplace. GMO-Nuts Grape-Nuts cereal by Post Foods has become the latest product gaming the non-GMO labeling scheme. Like chicken labeled as produced without growth hormones, marketing a cereal as non-GMO when it only contains wheat and barley is designed to exploit consumer ignorance. Food companies believe that food biotechnology has become sufficiently defamed by the media that the non-GMO label now has sufficient value in the marketplace. Grape-Nuts were novel when introduced in 1897, but manage less than 1 percent market share today. Basically, the pr...
What You Need to Know Today: Commodities were mostly lower across the board today after yesterday’s Federal Reserve meeting hinted at a potential interest rate hike later in 2026. The dollar index reached its highest level in over a year, and a strong dollar makes U.S. agricultural expor...
Key Market Insights Geopolitical Limbo: Geopolitical risk remained a key driver across global commodity markets today. President Trump stated that the Iran memorandum of understanding is not yet final and warned that military action could resume if negotiations fail. Both sides continue w...
From WPI Consulting
Weighing in on strategic realignment
WPI’s team was retained by the governing board of a U.S. industry organization to review a decision, reached by vote, to invest significant assets into the development and management of an export trading company. WPI’s team conducted a formal review of this decision and concluded that the current level of market saturation would limit the benefits of the investment. Based on WPI’s analysis and recommended actions, the board subsequently reversed its decision and undertook a strategic planning effort to identify more impactful investments. On behalf of numerous clients, WPI has not only assisted in identifying strategic paths but also advised their implementation.