Godwin’s Law and Food Attorney and author Mike Godwin noted that the longer a discussion grows on social media, the increased likelihood someone will use the term Nazis or mention Hitler. The observation is that when it reaches the point of invoking a most despicable aspect in human history, a conversation has reached its end and the person invoking the term loses the argument. In global food trade, the threshold for such a demise should be the invocation of food safety. The Ukrainians are complaining that after blocking imports of its grain because it burdened Poland’s farmers, Warsaw has now suggested that Ukraine’s food does not meet the EU’s sanitary and phytosanitary requirements. Ukraine adopted EU standards b...
The U.S.-Mexico-Canada Agreement (USMCA) enters its mandated six-year review on 1 July. The original intent of the review is outlined in Article 34.7, which obligates members to: Provide recommendations and decide on appropriate actions. Extend the USMCA for another 16 years and meet aga...
Key Market Insights Geopolitical Limbo: Geopolitical risk remained a key driver across global commodity markets today. President Trump stated that the Iran memorandum of understanding is not yet final and warned that military action could resume if negotiations fail. Both sides continue w...
Key Takeaways: Drought remains a major threat to global agricultural production, particularly in regions with limited rainfall and growing water scarcity. Commercially available drought-tolerant traits in corn, soybeans, and wheat have generally delivered modest yield improvements, limiting th...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.