World Perspectives

Green Pea Dust

Media reports indicate that green pea powder is a hot new commodity as it serves as a protein source for plant-based alternatives to meat. However, U.S. green pea production for processing appears to be in decline rather than increasing. Moreover, imports are minimal so that is not a new source of supply.  Instead, it appears that any new demand is merely stabilizing what has been a declining market since the late 1990’s. It may also reflect the circumstance for many other highly publicized products wherein distribution is a mile wide but only an inch deep.  ...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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