World Perspectives
livestock

Hamming it up in Argentina

USDA Secretary Perdue sliced an American honey-baked ham in Buenos Aires on Tuesday to mark the new market access for U.S. pork in Argentina. He said, “This new market is a big victory for American farmers and ranchers. I am confident that once the people of Argentina get a taste of American pork products, they will only want more.” The deal was cut in August 2017 and announced in April of this year. Related to the new access, the U.S. opened the market to Argentine citrus. Imports of lemons from Argentina were blocked for years over a phytosanitary issue. A ban had been placed on U.S. pork in 1992 under the Carlos Menem administration, which was otherwise open to trade and had even pegged the Argentine peso to the USD. The re...

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farm-inputs

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WPI Crop Balance Sheet Forecasts

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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