World Perspectives

Happy 10th Anniversary KORUS FTA

Last week’s WASDE raised the forecast for beef export. A large reason was Korea, so far the top export destination for U.S. beef. Indeed, today is the 10th anniversary of the U.S.-Korea free trade agreement. No other commodity has benefited as much as beef. Over the span of the agreement, beef exports increased by 360 percent from about $500,000 to $2.3 billion. In January 2022, beef exports to Korea at 82.9 million pounds were running 102 percent above the January 2021 levels which were 59.8 million pounds. January’s shipments were the second highest monthly total after May 2021 and Korea accounted for 29 percent of all exports. Total exports for January were a record at 288 million pounds, up 17 percent from last year and 2...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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