Energy drinks were a $350 million market in 2000 and reached about $9 billion in 2013, a 2,471 percent growth. Red Bull is the category's market leader.Back in the early 2000s before the biofuels mandate and food versus fuel, one of the top commodity conflict issues was high fructose corn sweetener (HFCS) versus sugar. NAFTA had been negotiated and was on its way to full implementation in 2008. That would create a common market between Mexico and the U.S. for sugar with the potential to depress sugar prices, a fear that came true last year and is resulting in an anti-dumping case against Mexican sugar this year. The sugar industry claimed that corn sweetener shipped to Mexico displaced sugar there, which in turn was ultimately shipped to th...
What You Need to Know Today: Chinese purchases of U.S. soybeans continued to accelerate, with USDA reporting another 558 KMT sold to China and 236 KMT to unknown destinations. Combined with sales announced Wednesday and Thursday, the latest purchases bring the three-day total to approximately...
Key Takeaways: With the fall calf run now upon us, producers are finally getting a glimpse of what their realized profits will be for 2026. Some producers may have already obtained a strong estimate of 2026 revenues, especially if calves were forward sold in, for example, the mid-summer...
As fall begins, wild migratory birds are starting their seasonal migration. That has the industry and government officials worried about the potential spread, again, of highly pathogenic avian influenza (HPAI). Some members of Congress have called for the United States to be prepared for a pote...
From WPI Consulting
Communicating importance of value-added products
Facing increasing pressure to quantify the value of export promotion efforts to investors, a U.S. industry organization retained WPI to develop a quantitative model that better communicated the importance of exports. The resulting model concluded that value-added meat exports contributed $0.45 cents per bushel to the price of corn, increasing support for that sector’s financial support of WPI’s client. In addition to serving the red meat industry with this type of analysis, WPI has generated similar deliverables for the U.S. soybean and poultry/egg industries.